City of Torrance
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- The US Census is conducted every 10 years.
- Data assures that Torrance is well-represented in order to acquire grants and resources.
- Grants and resources are vital in our efforts to continue to offer quality programs, services and activities.
- On May 21, 2019 the Mayor appointed the members to the 2020 Census Complete Count Committee.
- Due to COVID-19 pandemic, the Committee had to reimagine many of the planned events and activities.
2020 Census Quick Facts - City of Torrance
Download 2020 Census Count Committee Efforts
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2020 Census Count Committee Timeline
| Date | Activity |
| March 26, 2019 | City Council adopts resolution approving the creation of the 2020 Census Complete Count Committee |
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March 27 - April 30, 2019 |
Applications period for the 2020 Census Complete Count Committee |
| May 21, 2019 |
Mayor appoints members to the 2020 Census Complete Count Committee |
| June 19, 2019 | Last day for households to self-respond online, by phone or by mail |
| October 23, 2019 | Community Outreach Begins |
| January 6-8, 2020 | Letters sent to Homeowners Associations, Faith Based |
| January 11, 2020 | Farmers’ Market Information Booths Begin |
| January 13, 2020 | Posters and flyers delivered to Libraries, Cultural Arts Center, West Annex, and Airport Center |
| January 13-16, 2020 | Giveaways delivered to West Torrance Homeowners Association, Downtown Torrance Association, Torrance Auto Dealership Association |
| January 14, 2020 | City Council Announcements Begin |
| January 30, 2020 | 2020 Census Advertisement Published in the Spring 2020 Torrance Seasons Class Catalog |
| February 3, 2020 | Roundtable Discussion with Congressman Ted W. Lieu |
| February 5, 2020 |
Presentation by Mayor Furey at the North Torrance Neighborhood Association Presentation by Jamie Le at TUSD PTA meeting Presentation by Katie Wand at the Riviera and Seaside |
| February 6, 2020 | Outreach materials and information shared with the SBCCOG and City of Redondo Beach |
| March 11, 2020 | COVID-19 Impacts In-Person Outreach Efforts |
| April 2020 | COVID-19 Safe Outreach Begins |
| May 20, 2020 | 2020 Census Complete Count Committee reconvenes through virtual meetings |
| September 30, 2020 | 2020 Census Complete Count Ends |
| December 8, 2020 | Recognition of the 2020 Census Complete Count Committee by Mayor and Councilmembers |
Partners
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Conducted a social media campaign including articles on the importance of the 2020 Census, articles in the Torrance Chamber Weekly newsletter, e-blast, coordinated a presentation with the 2020 Census Representative and more. |
Promoted the 2020 Census with posters, social media and provided information to parents when picking up school schedules and materials for online learning at home. |
Outreach
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Social Media |
Digital Signage |
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City Council |
Caravan |
Outreach Booth |
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eNEWSLETTER |
Social Media |
- Sent letters from the Mayor to Homeowner Associations, Faith-based organizations, and business
- Outreach materials included: flyers, postcards, posters, bookmarks, bags, pens, car flags, magnetic signs for City vehicles
- Farmers' Market Information Booth
- Business Expo Outreach Table
- Speaking engagements at Homeowner Association meetings, business meetings and events
- Announcements at weekly City Council Meetings
- Digital Boards Circulation